Mobile applications are taking over today’s common tasks that would be performed by humans, from banking, online shopping, social interaction, money transfer e.t.c. Most users would not necessarily know what drives the Apps and the effort that comes with developing these apps. This brings us to a very important area of mobile development.
There are two types of mobile applications; Native and Hybrid mobile Apps.
Native apps are usually developed targeting a particular mobile OS e.g Android or iOS. These apps are advanced and they can easily access mobile hardware functions like camera, GPS for location, microphone e.t.c. These apps are more complicated and expensive to develop and maintain.
Programming knowledge is required to develop these apps, for Android apps, Android platform based on Java is used while in iOS Swift or Objective C is used. These are advanced programming languages and therefore hiring programmers would definitely be expensive.
Hybrid apps are more affordable to developer but they have some limitations unlike native apps. Hybrid apps may be slower and sometimes not able to access advance mobile phone accessories.
Most people are spending a lot of time on social media platforms usually facebook, twitter, LinkedIn, Youtube, Whatsapp e.t.c. With a very large audience, businesses are taking advantage of this trend and using the platforms to market their products. Most of these platforms help you connect with people and interact easily. They also have a way of boosting your posts so that you can reach even a larger audience.
Every business must now focus on digital and social media branding so as to stay relevant and reach out to a large number of prospective customers.
Marketing and advertising are crucial functions of every business that wants to grow. All businesses need constant communication and visibility to pass information about their products and/or services. Different advertising media can be used to encourage customers to purchase new or existing products, these include print, television and radio advertising.
All the above mentioned advertising media come with a cost, it is up to advertiser to look for a medium that will be effective and affordable at the same time. Online advertising using Google is the most affordable and effective method in today’s business world. With growth in usage of mobile devices with access to internet, you can be sure that search engines like Google are the most convenient places for customers to look for products.
Every business therefore needs to perform search engine optimisation (SEO) to push their ranking high on Google Search Results. This can be achieved by placing of Google Ads, using keyword rich content, link building, Youtube Ads among other techniques. Every business that needs to reach out to a large number of prospects needs to embrace Google advertising, it is affordable and much more effective.